Michael Burrows
About Michael Burrows
Michael Burrows serves as the Senior Marketing Communications Manager at Smiths Detection, where he has worked since 2021. He has extensive experience in marketing communications, having held various roles in the industry since 2004, and currently leads marketing operations across the USA, Canada, and Latin America.
Current Role at Smiths Detection
Michael Burrows serves as the Senior Marketing Communications Manager at Smiths Detection, a position he has held since 2021. In this role, he leads marketing operations across the USA, Canada, and Latin America. His responsibilities include managing marketing programs for the Urban Security, Defense, and Aftermarket sectors. Burrows develops and controls the annual marketing budget, ensuring effective allocation of resources to meet organizational goals.
Previous Experience in Marketing Communications
Before his current role, Michael Burrows worked as the Marketing Communications Manager at Smiths Detection from 2013 to 2021. His earlier experience includes a position as Marketing Manager at Vatech America, Inc. from 2010 to 2011, and as Event Marketing Coordinator at ImageWorks Corp. from 2009 to 2010. He also held community director roles at March of Dimes and the American Heart Association, where he focused on community engagement and outreach.
Education and Academic Background
Michael Burrows earned a Bachelor's Degree in Business Administration and Finance from Sacred Heart University, where he studied from 2000 to 2004. His academic background provides a strong foundation for his roles in marketing and communications, equipping him with essential skills in business strategy and financial management.
Marketing Skills and Tools
In his current position, Michael Burrows utilizes various marketing automation tools, including HubSpot, to manage digital marketing campaigns. He directs Search Engine Marketing campaigns, employing pay-per-click advertising and Google Analytics to analyze performance. Burrows also writes press releases and collaborates with external PR agencies to enhance brand visibility and secure editorial content in publications.
Event Management and Trade Shows
Michael Burrows oversees trade show management at Smiths Detection, focusing on maximizing return on investment through effective promotions and event marketing strategies. His experience in event planning, including his previous role as Corporate Event Planner at Edith Macy Conference Center, contributes to his expertise in organizing impactful marketing events.