Wilma Mc Daniel
About Wilma Mc Daniel
Wilma Mc Daniel serves as the Head of Beauty at SnapDragon Monitoring Ltd in Edinburgh, Scotland. With extensive experience in the beauty industry, she has held various leadership roles and is committed to fostering a supportive workplace culture.
Current Role at SnapDragon Monitoring
Wilma Mc Daniel serves as the Head of Beauty at SnapDragon Monitoring Ltd, a position she has held since 2023. Based in Edinburgh, Scotland, she focuses on leading initiatives within the beauty sector. Her role involves overseeing various strategies and operations that align with the company's objectives in monitoring brand integrity and market presence.
Previous Experience at Cutitronics
Wilma Mc Daniel has extensive experience at Cutitronics, where she worked as Commercial Director from 2017 to 2021. Prior to this, she served as a Non-Executive Director for two years, from 2015 to 2017. During her tenure, she contributed to the company's growth and development in the beauty technology sector.
Career Background in the Beauty Industry
Wilma Mc Daniel has a long-standing career in the beauty industry, beginning with her role as Sales and Education Executive at The Estée Lauder Companies Inc. from 1987 to 1997. She later worked as Regional Sales and Marketing Manager at Aspects Beauty Company Limited for ten years, from 1997 to 2007, and as Commercial Vice President EMEA at Fruit of the Loom, Inc. from 2007 to 2014. This diverse background has equipped her with significant expertise in sales and marketing strategies.
Education and Professional Development
Wilma Mc Daniel studied Beauty Spa Therapy and Management at Mary Reid, Edinburgh, achieving a qualification from the International Therapy Examination Council with distinction from 1984 to 1986. She furthered her education at Saïd Business School, University of Oxford, where she completed an Executive Education program in Digital Disruption and Platforms in 2022.
Community Involvement and Personal Interests
Wilma Mc Daniel is committed to fostering a supportive culture in her professional environment. She volunteers on the board of Inspirent, formerly known as Lanarkshire Enterprise. Outside of her professional commitments, she enjoys walking with family, friends, and her Labrador retrievers.