Alex Rawlinson
About Alex Rawlinson
Alex Rawlinson is a Senior Marketing Manager with extensive experience in customer behavior analysis and market research. He has held various marketing roles across multiple organizations, including positions at Snappy, Ebner Camps Inc, and the UK government.
Work at Snappy
Alex Rawlinson has been serving as a Senior Marketing Manager at Snappy since 2022. In this role, he monitors customer behavior, feedback, and market trends to drive continuous improvement. He identifies product-led upsell and cross-sell opportunities, enhancing the overall customer experience. His responsibilities include conducting market research and customer analysis to pinpoint areas for increasing engagement.
Previous Experience at Ebner Camps Inc
Before joining Snappy, Alex worked at Ebner Camps Inc as the Assistant Director of Sales & Marketing from 2017 to 2020. During his three years in this position, he contributed to the marketing strategies and sales initiatives that supported the organization's growth in the Greater New York City Area.
Background in Marketing and Sales
Alex has a diverse background in marketing and sales, having held various roles in different organizations. He worked as a Sales & Marketing Intern at eBay in Australia for five months in 2011. He also served as the Head of Digital for the UK government in New York from 2020 to 2021, and as a Marketing Manager at Virgin Atlantic for one year from 2016 to 2017.
Education and Expertise
Alex Rawlinson holds a Master of Business Administration (MBA) from Boston University, where he studied from 2020 to 2023. He also earned a BA (Hons) in International Business from Macquarie University in 2011. Additionally, he obtained a BA in International Business from Leeds Beckett University, completing his studies in 2013. His educational background supports his specialization in optimizing marketing automation tools and CRM systems.
Achievements in Marketing Roles
Throughout his career, Alex has developed and executed comprehensive marketing campaigns aimed at enhancing customer satisfaction and increasing loyalty. He has collaborated with cross-functional teams to align marketing efforts with business objectives, ensuring consistent messaging across various platforms. His experience spans multiple industries, including retail, travel, and government sectors.