Carissa Hyland
About Carissa Hyland
Carissa Hyland is the Manager of Enterprise Account Development at Snappy, where she has advanced from Team Lead to her current role since joining in May 2021. With a background in fashion merchandising and experience in various retail positions, she effectively coaches her team and collaborates with sales and marketing leadership to enhance outreach strategies.
Current Role at Snappy
Carissa Hyland serves as the Manager of Enterprise Account Development at Snappy since 2023. In this role, she leads a team focused on optimizing outreach and messaging strategies in collaboration with sales and marketing leadership. Her responsibilities include coaching and mentoring account development representatives to meet and exceed their performance targets. Hyland's work is motivated by Snappy's mission to simplify the gifting experience for customers.
Career Progression at Snappy
Hyland joined Snappy in May 2021 as an Account Development Representative. She advanced to Team Lead-Account Development within a year and held that position until 2023. During her time in these roles, she demonstrated strong leadership and strategic skills, contributing to the company's growth and success in the enterprise sector.
Previous Experience in Retail and Fashion
Prior to her current position, Hyland accumulated extensive experience in the retail and fashion industries. She worked as an Assistant Buyer for Women's Ready to Wear and Soft Accessories at Coach from 2017 to 2019. Following this, she served as an Account Executive at Groupe Chantelle from 2019 to 2021. Her earlier roles included positions at Saks Fifth Avenue OFF 5TH and Burlington Stores, Inc., where she developed skills in merchandising and allocation.
Educational Background in Fashion Merchandising
Carissa Hyland earned her Bachelor of Science (B.S.) degree in Fashion Merchandising with a Minor in Business from West Virginia University, completing her studies from 2012 to 2016. This educational foundation equipped her with the knowledge and skills necessary for her career in the fashion and retail sectors.
Internship Experience in Editorial Roles
Hyland began her career with internships in editorial roles, including a position at Esquire magazine as a Fashion Editorial Intern in 2016 and at GIRLS' LIFE magazine in 2015. These experiences provided her with valuable insights into the fashion industry and enhanced her creative writing skills, which she now utilizes to improve team performance and customer satisfaction.