Manish Rai
About Manish Rai
Manish Rai serves as the VP of Product Marketing at SnapLogic and super.AI, bringing extensive experience in product marketing and management from various technology companies. He has a strong background in growth hacking, category creation, and demand generation, supported by an MBA from The Wharton School.
Work at SnapLogic
Manish Rai currently serves as the Vice President of Product Marketing at SnapLogic. He has held this position since 2023, working in a hybrid capacity from San Mateo, California. In this role, he focuses on driving product marketing strategies and initiatives to enhance SnapLogic's market presence.
Previous Experience in Product Marketing
Manish Rai has extensive experience in product marketing across various organizations. He worked at Aruba Networks as Director of Industry/Solutions and Marketing from 2010 to 2012. He also held the position of Head of Product Marketing at Appian Corporation from 2020 to 2021. His tenure at Meru Networks as VP Marketing lasted from 2012 to 2015, and he was Director of Product/Solution Marketing at Motorola from 2006 to 2010.
Educational Background
Manish Rai holds an MBA in Strategic Management from The Wharton School, where he studied from 1996 to 1998. He also earned a Master of Science in Electrical Engineering (MSEE) from the University of Arizona from 1988 to 1990. Additionally, he completed a Bachelor of Engineering (B.E.) in Electronics and Telecommunication at Maulana Azad National Institute of Technology from 1983 to 1988.
Expertise in Marketing Strategies
Manish Rai specializes in growth hacking, which involves innovative and cost-effective strategies for customer acquisition and retention. He has a strong background in demand generation, focusing on creating awareness and interest in products. His expertise also includes category creation, where he defines and establishes new market categories for products or services.
Leadership and Team Development Skills
Manish Rai has a proven track record in building and developing high-performing teams. He emphasizes leadership and team development skills throughout his career. His experience includes managing marketing teams and optimizing channel marketing strategies to enhance product distribution.