Michael Nixon
About Michael Nixon
Michael Nixon serves as the Vice President of Product Marketing at SnapLogic, where he has been instrumental in developing the company's Enterprise Automation go-to-market strategy. With extensive experience in product marketing across various technology firms, he has contributed to significant revenue growth and product launches throughout his career.
Work at SnapLogic
Michael Nixon serves as the Vice President of Product Marketing at SnapLogic since 2020. In this role, he has developed the Enterprise Automation go-to-market (GTM) strategy, which has significantly contributed to the company's valuation of $1 billion. Nixon has also architected content pieces that generated a $1.9 million sales pipeline, demonstrating his impact on the company's marketing efforts.
Previous Experience in Product Marketing
Before joining SnapLogic, Michael Nixon held various positions in product marketing across several companies. He worked at Snowflake as Sr. Director of Product Marketing from 2016 to 2020, where he contributed to the company's rapid growth of over 300% per year. Prior to that, he was the Director of Product Marketing for Apache HAWQ at Pivotal Software, Inc. from 2015 to 2016, and he also served as Director of Solutions Product Marketing for Enterprise Servers at NEC Corporation of America from 2008 to 2010.
Career Background in Technology
Michael Nixon has a diverse background in technology and product marketing. He began his career at Hewlett-Packard, where he was the Business Unit Manager for the North America Enterprise Storage Business Unit from 1995 to 2000. He later worked at Hitachi Data Systems as a Replication Data Protection Software Product Marketing professional from 2011 to 2012. His experience spans various roles that have focused on identifying new revenue opportunities and launching enterprise products.
Education and Expertise
Michael Nixon holds a Bachelor of Science degree in Electronic Engineering Technology from the University of Nebraska at Omaha, where he studied Computer Design and Data Communications. He also earned a Master of Business Administration (MBA) in Business Management and Marketing from The University of Dallas. His educational background supports his expertise in product marketing and technology.
Achievements in Revenue Growth
Throughout his career, Michael Nixon has demonstrated a strong ability to drive revenue growth. He identified new opportunities that generated over $1 million in net-new revenue pipeline within a year during his tenure at Hewlett-Packard. Additionally, he played a key role in launching dozens of enterprise products that collectively generated $6 billion in sales, showcasing his effectiveness in product marketing.