Nuala Coogan
About Nuala Coogan
Nuala Coogan is the Senior Director of Global Field Marketing at SnapLogic, with a strong background in field marketing and demand generation. She has previously held positions at Smarsh, Actiance, Inc., and IDA Ireland, and possesses expertise in Account-Based Marketing and various technology sectors.
Current Role at SnapLogic
Nuala Coogan serves as the Senior Director of Global Field Marketing at SnapLogic. She has held this position since 2022. In this role, she focuses on leading high-performing global teams and driving initiatives in field marketing, demand generation, and customer marketing. Her responsibilities also encompass corporate events and branding efforts.
Previous Experience at Smarsh
Prior to her role at SnapLogic, Nuala Coogan worked at Smarsh as the Director of Corporate Events and Field Marketing from 2018 to 2022. During her four years in this remote position, she was responsible for overseeing corporate events and field marketing strategies that supported the company's objectives.
Background in Marketing and Business Development
Nuala Coogan's career includes significant experience in marketing and business development. She worked at IDA Ireland from 2000 to 2005, where she contributed to marketing initiatives in Dublin, Ireland. Additionally, she served as the Sr. Field and Partner Marketing Manager at Actiance, Inc. from 2015 to 2018, focusing on field and partner marketing strategies.
Education and Expertise
Nuala Coogan holds a Bachelor of Arts (B.A.) in English Literature and Sociology from Maynooth University, which she attended from 1993 to 1997. She also earned a Postgraduate Diploma in Marketing from the Marketing Institute of Ireland between 2003 and 2005. Her expertise includes developing Account-Based Marketing (ABM) programs and building metric-driven campaigns across various sectors, including SaaS, Cloud, FinTech, Compliance, Cyber Security, Communications, and AI.
Achievements in Field Marketing
Throughout her career, Nuala Coogan has established a strong track record in field marketing. She specializes in creating differentiated positioning through metric-driven campaigns. Her leadership in developing high-performing teams has contributed to sales pipeline acceleration and enhanced marketing effectiveness across organizations.