Yi Ching (Anna) Cheng
About Yi Ching (Anna) Cheng
Yi Ching (Anna) Cheng is a Product Marketing Intern at SnapLogic, where she has worked since 2021. With over 8 years of experience in business strategy and product management, she has held various roles in organizations such as the Industrial Technology Research Institute and Unicorn VC.
Work at SnapLogic
Yi Ching (Anna) Cheng has been serving as a Product Marketing Intern at SnapLogic since 2021. In this role, she focuses on product marketing strategies and initiatives, contributing to the company's efforts in enhancing its market presence. Her experience in product management and marketing allows her to effectively support SnapLogic's objectives in the competitive B2B software landscape.
Education and Expertise
Yi Ching Cheng holds a Master of Business Administration (MBA) from Santa Clara University Leavey School of Business, where she concentrated in Marketing, Entrepreneurship, and Business Analytics from 2019 to 2021. Additionally, she earned a Master of Science (MSc) in Computer Science from the University of Birmingham. Her educational background equips her with a strong foundation in both technical and business disciplines.
Background
Yi Ching Cheng has a diverse professional background, having worked in various roles across different organizations. She began her career as a Software Quality Assurance Engineer at BenQ Corporation from 2004 to 2006. Cheng then transitioned to the Industrial Technology Research Institute (ITRI), where she held multiple positions, including Product Manager and PMO Operation Manager, from 2006 to 2019. She also worked as a Product Line Manager at Tecom Co. Ltd and as a Partner at Unicorn VC.
Professional Experience
Yi Ching Cheng has accumulated over 8 years of experience in business strategy and product management, particularly within B2B software development organizations. Her role as a Market Research Analyst at ITRI from 2011 to 2012 provided her with insights into market dynamics. Her experience in building startup ecosystems in Asia further complements her expertise in product management and marketing.
Achievements
Throughout her career, Yi Ching Cheng has demonstrated a commitment to problem-solving in ambiguous situations. Her extensive experience in product management and marketing, combined with her educational qualifications, positions her as a mission-driven individual focused on driving results in her professional endeavors.