Alex Rawlinson
About Alex Rawlinson
Alex Rawlinson is a Senior Marketing Manager with extensive experience in marketing roles across various industries, including positions at Ebner Camps Inc, the UK government, and AIFS. He holds an MBA from Boston University and specializes in optimizing marketing automation tools and conducting market research.
Work at Snappy
Alex Rawlinson has been serving as the Senior Marketing Manager at Snappy since 2022. In this role, he focuses on developing and executing marketing strategies that align with the company's business objectives. His responsibilities include optimizing marketing automation tools and CRM systems to enhance customer segmentation and automate campaigns. He collaborates with cross-functional teams to ensure consistent messaging across all marketing efforts.
Previous Experience in Marketing
Before joining Snappy, Alex held various marketing roles across different organizations. He worked at Ebner Camps Inc as Assistant Director - Sales & Marketing from 2017 to 2020. He also served as Head Of Digital for the UK government from 2020 to 2021, and as Marketing Campaign Manager from 2021 to 2022. His earlier experience includes positions at AIFS, Virgin Atlantic, and BMW, where he developed comprehensive marketing campaigns and monitored customer behavior to drive improvements.
Education and Expertise
Alex Rawlinson holds a Master of Business Administration (MBA) from Boston University, where he studied Business Administration and Management from 2020 to 2023. He also earned a Bachelor of Arts in International Business from Leeds Beckett University, completing his studies from 2009 to 2013. Additionally, he studied Marketing and Commerce at Macquarie University, achieving a BA (Hons) in International Business in 2011. His educational background supports his specialization in marketing automation and customer engagement strategies.
Background in Sales and Marketing
Alex has a diverse background in sales and marketing, having worked in various capacities since 2011. His early career included internships at AIFS Australia and eBay, where he gained foundational experience in marketing. He progressed to roles such as Brand Manager and Marketing Manager at AIFS, and Commercial Manager at Marks and Spencer. This extensive experience has equipped him with the skills to conduct market research and customer analysis effectively.
Skills in Marketing Strategy
Alex Rawlinson specializes in optimizing marketing automation tools and CRM systems. He is adept at segmenting customers and automating marketing campaigns to improve engagement. His ability to monitor customer behavior and market trends allows him to identify opportunities for product-led upselling and cross-selling. He conducts thorough market research and customer analysis to enhance the overall customer experience.