Bethany Lutz
About Bethany Lutz
Bethany Lutz is a Senior Category Manager at Snappy, where she has worked since 2024. With a background in consumer electronics and a focus on consumer trends, she has held various roles at Groupon and Kohl's Department Stores, demonstrating strong analytical skills and a collaborative approach.
Work at Snappy
Bethany Lutz has been employed at Snappy as a Senior Category Manager since 2024. In this role, she focuses on managing product categories and driving strategic initiatives to enhance consumer engagement. Her experience in category management allows her to leverage her analytical skills and consumer-focused mindset to optimize product offerings.
Previous Experience at Groupon
Prior to her current position, Bethany Lutz held several roles at Groupon. She served as an Associate Buyer for Consumer Electronics from 2017 to 2018, and later advanced to Senior Buyer for Apparel from 2020 to 2024. Her tenure at Groupon also included positions as Buyer for Sports, Outdoors, & Fitness, and Consumer Electronics, showcasing her versatility in various product categories.
Experience at Kohl's Department Stores
Bethany Lutz worked at Kohl's Department Stores in multiple capacities. She began as a Merchandise Analyst for Fashion Bedding from 2014 to 2015, followed by roles as Assistant Buyer for Personal Care, Floor Care, and Fitness Accessories, and as Merchandise Analyst for Rugs, Window, and Decorative Bath. Her experiences at Kohl's contributed to her development in retail management and product analysis.
Education and Expertise
Bethany Lutz earned a Bachelor of Science in Business with a focus on Marketing and International Business from Indiana University - Kelley School of Business. Additionally, she participated in a study abroad program at Universitat Pompeu Fabra in Barcelona, Spain, where she furthered her knowledge in marketing. Her educational background supports her expertise in consumer trend forecasting and product promotion.
Skills and Professional Attributes
Bethany Lutz is recognized for her strong analytical skills and attention to detail. She possesses a consumer-focused mindset and a collaborative spirit, which are essential in her roles within category management and buying. Her proven track record in cross-functional leadership and partner relationship building enhances her effectiveness in driving product strategies.