Alisa Kuzmina
About Alisa Kuzmina
Alisa Kuzmina is a Creative Manager with extensive experience in the marketing field, having worked with various agencies and brands in Calgary, Canada. Currently at SNDL Inc., she focuses on message-driven designs and supports local businesses.
Current Role at SNDL
Alisa Kuzmina serves as the Creative Manager at SNDL Inc., a position she has held since 2021. Based in Calgary, Alberta, she focuses on developing message-driven designs that prioritize clarity and simplicity. Her role involves creating impactful visual content that resonates with the target audience and aligns with the company's objectives.
Previous Experience at Spiritleaf
Prior to her current position, Alisa worked as the Creative Manager at Spiritleaf from 2017 to 2021. During her four years there, she established connections with notable local agencies and brands, including CULT Collective, Think Flipp, The Agency, and 2C Media. Her experience in this role contributed to her expertise in brand development and creative strategy.
Background in Marketing and Branding
Alisa has a diverse background in marketing and branding, having worked at Match Marketing Group as a Brand Ambassador from 2013 to 2015. She also held the position of Creative Manager at WATCH IT! from 2015 to 2017. These roles provided her with a solid foundation in brand representation and creative direction, further enhancing her skills in the industry.
Education and Expertise
Alisa Kuzmina studied at Mount Royal University, where she earned a Bachelor of Communication with a focus on Information Design from 2011 to 2017. This educational background equipped her with the necessary skills to create effective communication strategies and design principles that she applies in her professional roles.
Podcast Host and Community Engagement
Alisa hosts a podcast episode titled 'Building a Cult Brand' and another series called 'Trailblazers with Alisa Kuzmina.' Through these platforms, she engages with the community and shares insights on branding and marketing trends. She is committed to supporting local businesses and aims to make a significant impact in the Canadian market.