Janice Ryan
About Janice Ryan
Janice Ryan is a Digital Manager at SNDL Inc. in Edmonton, Alberta, with extensive experience in digital marketing and strategy across various companies since 2011.
Work at SNDL
Janice Ryan has served as the Digital Manager at SNDL Inc. since 2022. In this role, she has developed and managed strategies to drive traffic to all owned platforms. She conducts research and analysis on product trends and performance, optimizing and reporting on key metrics related to digital performance. Additionally, she oversees and manages the CRM Tech Stack to enhance customer loyalty through various communication channels, including text, email, and web. Janice also manages the Customer Data Platform and E-commerce platforms at SNDL, collaborating with Brand, Trade Marketing, and Retail Operations teams to ensure a seamless Omni-channel consumer experience.
Previous Experience in Digital Marketing
Before joining SNDL Inc., Janice Ryan held several positions in digital marketing. She worked at ALCANNA as the Digital Marketing Team Lead for eight months in 2021-2022. Prior to that, she was a Digital Strategist at Kick Point Inc. for 11 months in 2015. Janice also served as a Digital Marketing Specialist at Alberta Motor Association from 2019 to 2021, and as an Online Marketing Manager at Strathcom Media from 2013 to 2015. Her experience includes working as a Digital Sales Specialist at Postmedia Network Inc. for four years and as an Interactive Coordinator at Corus Entertainment for one year.
Education and Expertise
Janice Ryan has a solid educational background in marketing. She studied at the Northern Alberta Institute of Technology (NAIT), where she achieved a Business Administration degree with a focus on Marketing. Additionally, she attended The University of Lethbridge, earning a Bachelor of Management with an emphasis on Marketing. This educational foundation supports her expertise in digital marketing and management, enabling her to effectively implement strategies in her current role.
Background in Digital Strategy
Janice Ryan has built a diverse background in digital strategy and marketing over the years. Her career began at Corus Entertainment as an Interactive Coordinator, followed by various roles that focused on digital marketing and strategy. She has experience in managing online marketing initiatives, optimizing digital performance, and enhancing customer engagement through technology. This extensive background has equipped her with the skills necessary to excel in her current position at SNDL Inc.