Reid Mitchell
About Reid Mitchell
Reid Mitchell serves as the National Manager of Trade Marketing at SNDL Inc., a position he has held since 2020. He has a background in marketing and corporate partnerships, with previous roles at various organizations including 420 Premium Market and the Calgary Sports and Entertainment Corporation.
Work at SNDL
Reid Mitchell currently serves as the National Manager of Trade Marketing at SNDL Inc., a position he has held since 2020. In this role, he oversees trade marketing strategies and initiatives to enhance brand visibility and market presence. Prior to this position, he worked as a Regional Sales Manager at SNDL Inc. from 2019 to 2020, where he focused on sales operations and regional market development.
Previous Experience in Marketing and Partnerships
Before joining SNDL Inc., Reid Mitchell held various roles in marketing and corporate partnerships. He was the Manager of Marketing at 420 Premium Market from 2018 to 2019. He also served as the Director of Corporate Partnerships at Winnipeg ICE Hockey Club for 11 months in 2017 to 2018. His experience includes working at Calgary Sports and Entertainment Corporation, where he held multiple positions, including National Partnership Specialist and Corporate Sponsorships Coordinator.
Education and Expertise
Reid Mitchell earned a Bachelor's degree in Sports Marketing from Mount Royal University, where he studied from 2010 to 2015. His academic background provides a solid foundation for his career in trade marketing and corporate partnerships, equipping him with the skills necessary to navigate the sports and marketing industries effectively.
Career Progression in Sports Marketing
Reid Mitchell's career in sports marketing began at Calgary Sports and Entertainment Corporation, where he worked as a Marketing Coordinator from 2013 to 2014. He progressed to the role of Corporate Sponsorships Coordinator from 2014 to 2016, and then became the National Partnership Specialist from 2016 to 2017. This trajectory highlights his growth and increasing responsibilities in the field of marketing and partnerships within the sports sector.