David Lastra
About David Lastra
David Lastra is a Marketing Technology Director with over 20 years of experience in martech, adtech, and ecommerce technologies. He has held various leadership roles in digital marketing and education, including positions at Inesdi Digital Business School and Good Rebels.
Current Role at Sngular
David Lastra serves as the Marketing Technology Director at Sngular, a position he has held since 2020. His role involves overseeing marketing technology initiatives and strategies within the organization. Lastra operates in a hybrid work environment based in Madrid, Spain, where he applies his extensive experience in martech and digital marketing to drive business development.
Previous Experience in Digital Marketing and Technology
David Lastra has over 20 years of experience in the fields of martech, adtech, and ecommerce. He has held various leadership positions, including Director of Growth Hacking at Inesdi Digital Business School and Digital IT Innovation Director at Good Rebels. His career includes significant roles such as CTO and co-founder at Cinemavip and adtriboo, as well as Project Manager at Digital Assets Deployment.
Educational Background
David Lastra studied at Universidad Autónoma de Madrid, where he earned a degree in Psychology from 1996 to 2001. He furthered his education at IEDE Business School, obtaining an MBA from 2004 to 2005. His academic background supports his expertise in digital marketing and business development.
Teaching and Mentorship Roles
Lastra has contributed to the academic field as a professor at various institutions. He has taught Social CRM and digital marketing technologies at IED Madrid and served as a professor for the Growth Hacking Master program at Inesdi Digital Business School since 2021. Additionally, he directed the Master's program in Customer Experience at Inesdi, where he defined the training plan and coordinated the teaching staff.
Leadership and Team Coordination
Throughout his career, David Lastra has led and coordinated multidisciplinary teams across different countries. He has been involved in defining and strategizing digital business initiatives, focusing on customer acquisition, activation, retention, and loyalty. His leadership experience includes launching new projects as a founding partner in various organizations.