Gretchen Mathews
About Gretchen Mathews
Gretchen Mathews serves as the Vice President of Marketing, Demand Generation at Snorkel AI and has extensive experience in B2B technology marketing, with a career spanning over 25 years. She specializes in product-led growth and demand creation, having held key marketing roles at several prominent tech companies.
Work at Snorkel AI
Gretchen Mathews serves as the Vice President of Marketing, Demand Generation at Snorkel AI since 2024. Her role is based in Redwood City, California, where she works on-site. In this position, she focuses on driving demand generation strategies to enhance the company's market presence and support its growth objectives.
Current Role at Safe Security
In addition to her role at Snorkel AI, Gretchen Mathews is also the Vice President of Marketing, Demand Generation at Safe Security, a position she has held since 2023. This hybrid role is based in Palo Alto, California, where she continues to leverage her extensive experience in B2B technology marketing to drive demand generation efforts.
Previous Experience in B2B Technology Marketing
Gretchen Mathews has over 25 years of experience in B2B technology marketing. She has held various significant positions, including Senior Director of Global Demand Generation Marketing at QlikTech from 2009 to 2012, and Vice President of Marketing, Demand Generation at Couchbase from 2015 to 2022. Her career also includes roles at Google, Oracle, and Connect Direct, where she developed expertise in marketing funnels, analysis, and operations.
Education and Expertise
Gretchen Mathews studied at UC Santa Barbara from 1982 to 1986. She specializes in product-led growth and demand creation, and has been involved in two IPOs and one acquisition during her career. Her expertise encompasses strategy, messaging, and positioning, which she applies to her marketing approach.
Leadership and Team Building
Gretchen Mathews is known for building and leading high-performance teams in the enterprise segment. She emphasizes collaborative teamwork and innovative go-to-market strategies. Her leadership style is characterized by her passion and energy, which inspires teams to achieve ambitious goals.