John Marini
About John Marini
John Marini serves as the Sr. Director of Growth Marketing at Snorkel AI, where he has worked since 2021. He has extensive experience in demand generation and digital marketing, having held various roles at companies such as Granular, Shogun Enterprises Inc., and Amazon.com.
Work at Snorkel AI
John Marini currently serves as the Sr. Director of Growth Marketing at Snorkel AI, a position he has held since 2021. In this role, he focuses on driving growth through various marketing strategies and initiatives. His experience in demand generation and digital marketing informs his approach to optimizing customer engagement and acquisition.
Previous Experience in Demand Generation
Prior to his role at Snorkel AI, John worked as the Director of Demand Generation at Granular from 2020 to 2021. He also held the position of Sr. Director of Demand Generation at Shogun Enterprises Inc. from 2019 to 2020. His background in demand generation includes significant contributions to marketing strategies aimed at increasing lead generation and customer conversion.
Education and Expertise
John Marini earned a Bachelor of Arts degree from the University of Washington, where he studied Marketing, Entrepreneurship, and Sociology from 2001 to 2005. He specializes in website optimization and A/B testing, utilizing tools such as Optimizely, Google Optimize, and Adobe Target. His expertise extends to data-driven marketing tactics, leveraging analysis tools like Excel and Tableau.
Digital Marketing Tools and Strategies
John employs a variety of digital marketing tools to enhance marketing operations and sales enablement. He utilizes Marketo for email marketing and marketing operations, and Salesforce and Outreach for funnel optimization. His experience also includes advanced SEO tools such as SEMRush, Ahrefs, and Moz, and he actively engages with paid advertising platforms like Google Ads and Facebook Ads.
Career Background
John's career spans multiple roles in marketing and demand generation across various companies. He has worked at RealNetworks as an Online Marketing Manager from 2007 to 2011, and at Amazon.com as a Webstore Demand Generation Manager from 2011 to 2014. His earlier experience includes positions at Inkling, OpenGov Inc., and Cole & Weber, contributing to a well-rounded background in marketing.