Bing Han
About Bing Han
Bing Han is a PPC Specialist with extensive experience in digital marketing, currently employed at Snow Joe + Sun Joe since 2019. He has a strong background in managing paid search campaigns and has achieved significant increases in Return on Ad Spend and paid search revenue throughout his career.
Work at Snow Joe + Sun Joe
Bing Han has been employed at Snow Joe + Sun Joe as a PPC Specialist since 2019. In this role, he focuses on managing pay-per-click advertising campaigns to drive traffic and increase revenue. His responsibilities include setting up conversion and event tracking to monitor leads and webpage clicks. Additionally, he contributes to optimizing the company's website user experience by assisting teams in creating effective landing pages and improving site search results.
Previous Experience in Digital Marketing
Prior to his current position, Bing Han worked at Data Can Do Corp. as a Search Marketing Specialist from 2017 to 2019. During his tenure, he achieved a year-over-year increase in Return on Ad Spend (ROAS) of 36% for Google Ads and 30% for Microsoft Ads. He also held roles as a Digital Marketing Specialist at Funnel Science for one month and as a Marketing Intern at Tech Wildcatters for four months in 2016. Additionally, he worked as a Social Media Intern at JAR PR Services for four months in 2017.
Education and Expertise
Bing Han holds a Bachelor's degree in Environmental Science from Qingdao University. He furthered his education at the University of Texas at Dallas, where he earned a Master's degree in Business Analytics from 2014 to 2017. His academic background provides him with a strong foundation in data analysis and marketing strategies, which he applies in his professional roles.
Achievements in Digital Advertising
During his time at Data Can Do Corp., Bing Han increased paid search revenue by 42.46% in 2019 through effective management of Google AdWords campaigns. His ability to optimize advertising strategies has contributed significantly to the performance of the campaigns he manages. His work in digital marketing has consistently focused on improving return on investment and enhancing overall campaign effectiveness.
Background in Flavor Industry
Before entering the digital marketing field, Bing Han worked at Firmenich as a Flavor Division Collection Executive from 2012 to 2013 in Shanghai City, China. This role provided him with experience in a different industry, which may contribute to his diverse skill set and understanding of market dynamics.