Rita Katona

Chief Brand & Innovation Officer @ So Good So You

About Rita Katona

Co-Founder and Board Chair

Rita Katona serves as the Co-founder and Board Chair of her organization. Her role involves steering the company's strategic direction and ensuring strong governance practices. She plays a crucial role in decision-making processes and guiding the company towards achieving its mission and goals.

Career at Target HQ

In 2014, Rita Katona made a significant career shift by leaving her position at Target's headquarters. This pivotal decision allowed her to pursue her passion for plant-based foods and functional ingredients, setting the stage for her future endeavors in the wellness industry.

Expertise in Functional Foods

As the innovation engine and knowledge bank for functional foods and ingredients, Rita Katona brings a wealth of expertise to the table. Her knowledge encompasses various aspects of plant-based foods and their benefits, making her a valuable asset in developing innovative products that cater to health-conscious consumers.

Fitness and Wellness Advocacy

Rita Katona is not only an avid runner but also a yoga and fitness instructor. Her commitment to fitness and wellness extends beyond her professional life, as she actively participates in building communities centered around health and well-being for both people and the planet.

Inc's Female Founders 250 for 2024

In recognition of her contributions and leadership, Rita Katona has been named to Inc's Female Founders 250 for 2024. This accolade highlights her impact and influence in the industry, acknowledging her role in promoting innovation and wellness.

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