Laurence Rossinelli
About Laurence Rossinelli
Laurence Rossinelli serves as the Directrice des Opérations Commerciales at Franfinance Entreprises, where she has worked since 2011. She manages partner relations, oversees a team of 25, and is responsible for product marketing and strategic projects.
Work at Franfinance
Laurence Rossinelli has served as Directrice des Opérations Commerciales at Franfinance since 2011. In this role, she organizes the management and supervision of partner relations, focusing on pricing practices and partner remuneration. She leads a team of 25 people, overseeing the design and marketing of product offerings, insurance services, and client fees. Additionally, she manages external communication and national events for Franfinance Entreprises. Rossinelli also sponsors and manages strategic projects for SGEF France, emphasizing net banking income and innovation.
Previous Experience in Financial Services
Before joining Franfinance, Laurence Rossinelli held various positions in the financial services sector. She worked at CETELEM IFN SA as Responsable Action Commerciale Prescripteurs from 2002 to 2006. Prior to that, she was Directrice de l'animation des partenariats bancaires et non bancaires at Crédit Agricole Leasing & Factoring from 2009 to 2011, and Responsable marketing stratégique from 2006 to 2009. Her career also includes a role as IC Grands Comptes at BNP Paribas Leasing Solutions from 2000 to 2002, and Chargé de Techniques Commerciales de Ventes at Peugeot France from 1989 to 1991.
Education and Expertise
Laurence Rossinelli studied at Lycée Madeleine Danielou in Rueil Malmaison, where she achieved a Baccalauréat B in Économie from 1976 to 1983. She furthered her education at Université Paris Dauphine, obtaining a DESS in Relations et affaires internationales from 1983 to 1988. Her educational background supports her expertise in commercial operations and partner management within the financial sector.
Leadership and Team Management
In her current role at Franfinance, Laurence Rossinelli leads a team of 25 professionals. Her leadership involves not only managing operations but also ensuring effective communication and collaboration within her team. She is responsible for guiding strategic initiatives and fostering a productive work environment that aligns with the company's objectives.