Mariargenta Raffo
About Mariargenta Raffo
Mariargenta Raffo serves as the Vice Responsabile Ufficio Marketing e Coordinamento Azione Commerciale at Societe Generale Equipment Finance, where she monitors commercial performance and manages marketing initiatives. With a background in urban architecture and over a decade of experience in financial services, she specializes in leasing products aimed at SMEs and public administration.
Work at Societe Generale
Currently, Mariargenta Raffo holds the position of Vice Responsabile Ufficio Marketing e Coordinamento Azione Commerciale at Societe Generale Equipment Finance - SGEF. She has been with the organization since 2010, contributing to various operational and strategic functions. In her role, she monitors and measures the performance of commercial channels and account managers, focusing on channel ratings, pipeline management, and forecasting. She also defines pricing policies for commercial proposals and customized quotes, tailoring them to client characteristics. Additionally, she is responsible for launching and managing new commercial and marketing initiatives, including contract renewal campaigns and joint events.
Previous Experience at ING Nederland
Before joining Societe Generale, Mariargenta Raffo worked at ING Nederland as an Assistente back-office from 2006 to 2010. During her four years in this role, she gained valuable experience in operational support and back-office functions while based in Milano. This position helped her develop skills that would later benefit her career in financial services and commercial coordination.
Education and Expertise
Mariargenta Raffo has a solid educational background in management and urban planning. She studied at SDA Bocconi, where she achieved a Master in Management Pubblico from 2005 to 2006. Prior to that, she attended Politecnico di Milano, where she specialized in Architettura - Urban manager, earning a degree in Pianificazione Territoriale Urbanistica Ambientale from 1999 to 2004. Her education has equipped her with expertise in both public management and urban development, which she has applied throughout her career.
Background in Urban Architecture
Mariargenta Raffo began her career as an urban architect, focusing on public-private partnership tenders and developing processes within the real estate sector. This foundational experience in urban planning and architecture has influenced her approach to commercial coordination and management in the financial sector. Her background allows her to integrate diverse perspectives into her current role, particularly in the context of leasing products aimed at SMEs, professionals, and public administration.
Professional Involvement and Initiatives
In her current role, Mariargenta Raffo actively participates in meetings, conferences, and working groups related to public and facilitated leasing at the leasing association. Her involvement in these professional gatherings highlights her commitment to staying informed about industry trends and best practices. She plays a key role in launching and managing new commercial and marketing initiatives, which contribute to the growth and effectiveness of leasing products within her organization.