Kass Dawson
About Kass Dawson
Kass Dawson serves as the Executive Sponsor for Diversity and Inclusion at SoftBank Robotics America, where he has worked since 2020. He has extensive experience in brand strategy, communications, and corporate social responsibility, with a career spanning roles at notable companies including Mercedes Benz USA and Facebook.
Work at SoftBank Robotics
Kass Dawson currently holds the position of Vice President, Brand Strategy & Communications at SoftBank Robotics America, a role she has occupied since 2020. In addition to her primary responsibilities, she serves as the Executive Sponsor for Diversity and Inclusion within the organization. Her work focuses on developing multimedia campaigns and brand experiences that align with the company's strategic goals. Dawson's tenure at SoftBank Robotics has seen her guide emerging technologies and innovative solutions through market entry and business transformations.
Previous Experience in Automotive Industry
Before joining SoftBank Robotics, Kass Dawson had an extensive career in the automotive industry. She worked at Mercedes Benz USA in various roles, including PR Specialist for Corporate Social Responsibility, Emerged Markets Lead, and Supervisor of Planning. Her experience at Jumpstart Automotive Group included positions as Vice President of Product Development, Director of Marketing, and Senior Director of Brand Communications. Dawson also served as Head of Automotive for Global Vertical Marketing at Facebook, further enhancing her expertise in partner marketing and integrated communications.
Education and Expertise
Kass Dawson earned her Bachelor of Arts degree in Law, Jurisprudence, and Social Thought from Amherst College, where she studied from 1993 to 1997. Her educational background complements her professional expertise in analytics, internal engagement, demand generation, and sales enablement. Dawson specializes in creating effective multimedia campaigns and brand experiences, which have contributed to her success in various leadership roles.
Media Features and Recognition
Kass Dawson has been featured in several major publications, including AdAge, Thrive Global, The New York Times, and the Wall Street Journal. These features highlight her contributions to the fields of brand strategy and corporate communications, as well as her commitment to diversity and inclusion initiatives within the technology and automotive sectors.