Alexander Owen
About Alexander Owen
Alexander Owen is a Senior Business Analyst with expertise in transforming digital marketing data into actionable insights. He has a background in Political Science from the University of North Carolina at Chapel Hill and has worked with various companies, including Softcrylic and Dentsu Aegis Network.
Work at Softcrylic
Alexander Owen has been employed at Softcrylic since 2020, currently holding the position of Senior Business Analyst. His role involves managing the integration of digital marketing data from over 25 sources to generate insightful analytics and performance reports. Prior to his current position, he worked as a Business Analyst at Softcrylic from 2017 to 2019. During his tenure, he contributed to various projects that enhanced the company's data analysis capabilities.
Education and Expertise
Alexander Owen earned a Bachelor’s Degree in Political Science and Government from the University of North Carolina at Chapel Hill, studying from 2007 to 2010. He possesses expertise in transforming complex digital marketing data into actionable insights, which is a key asset in his current role as a Senior Business Analyst. His educational background supports his analytical skills and understanding of governmental and political frameworks.
Background
Before joining Softcrylic, Alexander Owen worked at Dovel Technologies, where he served as a Junior Business Analyst from 2013 to 2014 and later as a Business Analyst from 2014 to 2016. He also had a brief tenure at Verisk Analytics as a Business and Product Analyst in 2017. His diverse background in business analysis across different organizations has equipped him with a broad skill set in data management and analytics.
Achievements
Alexander Owen was contracted by Dentsu Aegis Network to build a Data Management Platform for high-profile clients, including Microsoft, The Home Depot, Macy's, and Pfizer. This project highlights his capability to handle significant responsibilities and deliver solutions that meet the needs of major corporations. His work in integrating digital marketing data has also contributed to improved analytics and reporting for clients.