Anbu Rabindra
About Anbu Rabindra
Anbu Rabindra is a Senior Digital Marketing Specialist with extensive experience in digital marketing strategies and analytics. He has a background in Computer Science and Human Resource Management, and currently works at multiple organizations in Chennai, India, focusing on data visualization and website optimization.
Work at Softcrylic
Anbu Rabindra has been employed at Softcrylic as a Senior Digital Marketing Specialist since 2016. In this role, he focuses on developing and implementing digital marketing strategies to enhance brand visibility and engagement. His responsibilities include utilizing various digital marketing tools and techniques to optimize campaigns and improve overall marketing performance.
Current Roles in Digital Marketing
In addition to his position at Softcrylic, Anbu Rabindra serves as the Digital Marketing Director at WEBINTRACK since 2020. He also works at W3Squad in Digital Marketing Strategy and Consulting. His multifaceted roles demonstrate his expertise in digital marketing across different organizations, contributing to strategic planning and execution.
Education and Expertise
Anbu Rabindra holds a Bachelor of Engineering (B.E.) degree in Computer Science & Engineering from Anna University, which he completed from 2003 to 2007. He further pursued a Master of Business Administration (MBA) in Human Resource Management at Annamalai University from 2009 to 2011. His educational background provides a strong foundation for his work in digital marketing and analytics.
Digital Marketing Skills and Tools
Anbu Rabindra is proficient in various digital marketing tools and technologies. He develops Excel-based dashboards for marketing analytics and reporting, and employs Microsoft Power BI for data visualization. He uses Semrush and Alexa for website analysis, Google Optimize for A/B testing, and Google Tag Manager for managing digital marketing campaigns. His skills also extend to website development, utilizing PHP and HTML5.
Previous Experience in Digital Marketing
Before his current roles, Anbu Rabindra worked at Emerge Vocational Skills P Ltd as Manager of Digital Marketing & Website Development from 2012 to 2016. In this position, he managed digital marketing initiatives and website development projects, gaining valuable experience that contributed to his current expertise in the field.