Shiran Brodie
About Shiran Brodie
Shiran Brodie is the Head of Marketing at Softr, with extensive experience in product marketing and growth marketing for tech startups. Previously, Brodie held various marketing roles at companies such as Integromat, Plasmic, and Make, and has a strong interest in user psychology and no-code solutions.
Current Role at Softr
Shiran Brodie serves as the Head of Marketing at Softr, a position held since 2023. In this role, Shiran is responsible for developing and executing marketing strategies that align with the company's goals. The focus is on driving user engagement and growth through innovative marketing initiatives. Shiran's experience in product marketing and growth marketing contributes to the strategic direction of Softr's marketing efforts.
Previous Experience in Marketing
Prior to joining Softr, Shiran held several significant marketing roles. Shiran worked as the Head of Marketing at Integromat from 2020 to 2022, where Shiran played a key role in the rebranding to Make. Shiran also served as Chief Growth Officer at Plasmic for one year and as Head of Marketing & Brand at Make for seven months in 2022. Additionally, Shiran has experience as a Sales and Marketing Manager at FIT Gym and as a Marketing & SEO Strategist for SaaS startups.
Educational Background
Shiran Brodie studied at Penn State University from 2007 to 2012, focusing on History, Marketing, and Journalism. This educational background provided a foundation in both marketing principles and effective communication strategies, which have been integral to Shiran's career in marketing.
Expertise in Product Marketing
With over a decade of experience in product marketing and growth marketing, Shiran specializes in strategies for Product-Led Growth (PLG) tech startups. Shiran's expertise includes developing marketing strategies that leverage user psychology to enhance product engagement and drive growth. This focus on user behavior informs marketing campaigns and initiatives.
Interest in No-Code Solutions
Shiran has a strong interest in no-code solutions and product innovation. This passion drives Shiran's approach to marketing within tech startups, emphasizing the importance of accessible tools for users. Shiran's commitment to fostering growth through innovative solutions is evident in the marketing strategies developed throughout Shiran's career.