Gizem Serifoglu
About Gizem Serifoglu
Gizem Serifoglu is a Senior Human-Centered Designer with a background in Visual Communication and a Master of Fine Arts from Pratt Institute. She specializes in various design disciplines and focuses on creating empathetic connections between people and products.
Work at Softrams
Gizem Serifoglu currently holds the position of Senior Human-Centered Designer (HCD) at Softrams. She has been with the company since 2022, contributing her expertise in design to enhance user experience. In this role, she focuses on fostering connections between people and products through empathetic communication. Her responsibilities include articulating project visions to junior team members, ensuring a consistent look and feel across various projects.
Education and Expertise
Gizem Serifoglu earned a Bachelor of Science in Visual Communication from the American University of Sharjah, where she studied from 2005 to 2009. She furthered her education at Pratt Institute, obtaining a Master of Fine Arts in Design and Visual Communications from 2014 to 2017. Her academic background provides a strong foundation for her specialization in UX and UI design, branding, and animation.
Background
Gizem Serifoglu's interest in design began in childhood when she created toys from household items. This early experience sparked her passion for design, leading her to pursue formal education in the field. She completed her high school education at the International School of Choueifat from 2000 to 2004, where she achieved her High School Diploma.
Previous Work Experience
Before joining Softrams, Gizem held various positions in the design field. She worked as an Art Director at Amazon from 2017 to 2022, where she gained significant experience in visual design. Additionally, she completed internships at Delos® and Monaeo in 2015, and at TBWA in 2008. She also served as a Summer Visual Design Intern at Amazon in 2016, further diversifying her professional experience in design.
Professional Focus
Gizem Serifoglu specializes in creating meaningful connections between users and products through design. Her approach emphasizes empathetic and honest communication, which is integral to her work as a designer. She is passionate about collaborating with other creative individuals, fostering an environment of inspiration and innovation within her projects.