Aaron Rhodes
About Aaron Rhodes
Aaron Rhodes serves as the Director of Product Management, Data & Insights at Sojern and has a background in product management and data analysis. He has held various leadership roles in the tech industry and has a strong focus on web3 technologies and marketing data analytics.
Current Role at Sojern
Aaron Rhodes serves as the Director of Product Management, Data & Insights at Sojern, a position he has held since 2023. In this role, he focuses on developing and managing data-driven products that enhance marketing strategies for global clients. His expertise in data analytics and product management contributes to Sojern's mission of providing insights that drive effective marketing decisions.
Experience at Wedeo
Rhodes has been a Strategic Advisor at Wedeo since 2021. He previously held the position of CEO at Wedeo from 2019 to 2021. His leadership during this period involved overseeing company operations and strategic direction, focusing on innovation and growth within the organization.
Professional Background at Comscore, Inc.
Aaron Rhodes worked at Comscore, Inc. in various roles from 2014 to 2019, including Director, Senior Director, and Vice President of Data Analysis. His responsibilities included leading data analysis initiatives and enhancing audience analytics, which played a crucial role in improving data-driven decision-making processes for clients.
Educational Background
Rhodes earned his Master of Business Administration (MBA) from The Johns Hopkins University - Carey Business School, where he studied Management and Entrepreneurship from 2015 to 2017. He also holds a Bachelor of Science degree in Business and Information Technology from Juniata College, completed from 2005 to 2009. Additionally, he studied Business and Information Technology at the University of Newcastle for 11 months in 2007.
Expertise in Data Analytics and Product Innovation
Aaron Rhodes specializes in marketing data analytics and audience analytics, with a strong focus on enhancing data-driven decision-making processes. He possesses expertise in P&L management, which contributes to strategic financial planning and execution. His interest in web3 technologies informs his approach to product innovation, positioning him as a leader in the evolving landscape of data products.