Ashley Gaines
About Ashley Gaines
Ashley Gaines serves as the Associate Ad Operations Lead at Sojern, where she manages a team of campaign coordinators and oversees third-party contractors. Her background includes various roles in marketing and campaign management, with experience at companies such as HobbyTown and Sandhills Global.
Current Role at Sojern
Ashley Gaines currently serves as the Associate Ad Operations Lead at Sojern, a position she has held since 2022. In this role, she manages a team of 4-6 campaign coordinators, focusing on their professional development and preparing them for promotion to campaign specialist roles. Additionally, she oversees a third-party contractor to ensure they meet monthly KPIs while optimizing time efficiency and quality. Her responsibilities include training and onboarding all new hires at Sojern, ensuring they are equipped for success in their current and future roles.
Previous Experience at Sojern
Ashley Gaines has a history of working at Sojern, where she held multiple roles. She started as a Campaign Specialist for two months in 2021, followed by a position as a Campaign Coordinator for 11 months. Her time at Sojern provided her with valuable experience in ad operations and campaign management, contributing to her current leadership role.
Internship Experience
Before her tenure at Sojern, Ashley Gaines gained practical experience through internships. She worked as a Marketing Intern at Sandhills Global for four months in 2020, where she developed skills relevant to marketing operations. Additionally, she served as a Client Services Intern at PaymentSpring for four months from 2020 to 2021, further enhancing her understanding of client relations and service management.
Educational Background
Ashley Gaines studied at the University of Nebraska-Lincoln, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing. Her academic journey spanned from 2017 to 2021, providing her with a solid foundation in business principles and marketing strategies.
Early Career Roles
In addition to her internships, Ashley Gaines held various roles early in her career. She worked as a Database Analyst and Marketing Assistant at HobbyTown, where she gained experience in data management and marketing support. Furthermore, she served as a Teacher Assistant and Summer Camp Leader at Trinity Lutheran School from 2017 to 2020, which contributed to her skills in leadership and education.