Brenda Armstrong
About Brenda Armstrong
Brenda Armstrong is the Senior Director of Co-Op Development at Sojern, where she focuses on enhancing travel marketing strategies. Previously, she served as the Senior Director of Marketing at VisitPittsburgh for 15 years, where she significantly contributed to the region's tourism through innovative marketing campaigns and collaborative projects.
Work at Sojern
Brenda Armstrong joined Sojern in 2023 as Senior Director of Co-Op Development. In this role, she focuses on promoting travel and supporting destinations, hotels, and attractions through innovative marketing strategies. Her experience in the travel and tourism sector positions her to effectively contribute to Sojern's mission of enhancing travel experiences. Brenda's leadership is expected to drive the development of new programs and platforms that align with the company's objectives.
Previous Experience at VisitPittsburgh
Brenda Armstrong worked at VisitPittsburgh from 2008 to 2023, serving as Senior Director of Marketing for 15 years. During her tenure, she produced numerous videos and collaborated with local businesses to enhance the region's visibility. She led advertising efforts and developed marketing campaigns aimed at increasing visitation and visitor spending, significantly contributing to the city's tourism growth. Her initiatives included launching new programs and platforms that supported the local tourism industry.
Education and Expertise
Brenda Armstrong earned her Bachelor of Arts (B.A.) degree in English Writing and Communications from the University of Pittsburgh. Her educational background provides a strong foundation for her work in marketing, particularly in crafting effective communication strategies. Brenda has a passion for utilizing research, analytics, and data to develop successful marketing strategies, which has been a key aspect of her professional career.