Camila Ciol

Campaign Analyst @ Sojern

About Camila Ciol

Camila Ciol is a Campaign Analyst at Sojern in Dublin, Ireland, where she has worked since 2021. She has a diverse educational background in digital marketing, information technology, and business administration, complemented by experience in digital marketing consultancy and campaign management.

Work at Sojern

Camila Ciol has been employed as a Campaign Analyst at Sojern since 2021. Based in Dublin, County Dublin, Ireland, she has contributed to the company's efforts in optimizing travel marketing campaigns. Her role involves managing Facebook campaigns, where she integrates audience segmentation, bidding, delivery, and pricing strategies to enhance conversion performance. Camila has also created processes to track campaign optimizations, focusing on data-driven insights, which supports the overall effectiveness of marketing initiatives.

Education and Expertise

Camila Ciol has a robust educational background in technology and marketing. She is currently pursuing a Professional Diploma in Digital Marketing and Strategy at Dublin Business School, having previously earned a Higher Diploma in Science in Computing with a focus on Web and Cloud Technologies from the same institution. Additionally, she holds a Web Designer certificate from the Dublin Institute of Design and has studied CRM at the Indian Institute of Management Bangalore. Her diverse educational experiences equip her with a comprehensive understanding of digital marketing and technology.

Background

Camila Ciol's professional journey includes various roles in digital marketing and customer relationship management. Before joining Sojern, she worked as a Digital Marketing Consultant at NCBI, focusing on initiatives for people with sight loss. Her earlier experience includes freelancing in digital marketing and serving as a Deli Assistant at Munchies. This combination of roles has provided her with a solid foundation in both customer service and digital marketing strategies.

Achievements

Throughout her career, Camila Ciol has developed significant skills in data analysis and campaign management. She has created Tableau dashboards to improve the visibility of Facebook business metrics for leadership, enhancing the efficiency of the Ad Operations team. Additionally, her collaboration with Product, Engineering, and Data Science teams on data and automation projects has contributed to optimizing campaign performance, demonstrating her ability to leverage data for strategic marketing decisions.

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