Chris Gregory Pasha
About Chris Gregory Pasha
Chris Gregory Pasha serves as the Senior Director of Corporate Sales at Sojern, where he leads programmatic and data integration solutions for enterprise clients in the Middle East and APAC. With over a decade of experience in digital advertising and a background in economics, he has held key positions at TripAdvisor and Abu Dhabi Media Company, managing major accounts in the travel industry.
Current Role at Sojern
Chris Gregory Pasha serves as the Senior Director of Corporate Sales at Sojern, a position he has held since 2020. Based in Dubai, United Arab Emirates, he leads the programmatic and data integration solutions business for enterprise clients across the Middle East and APAC. His role involves managing key accounts, which include major brands such as Accor, Jumeirah, Hilton, Singapore Airlines, Marriott, and IHG. He specializes in data-driven, intelligent programmatic advertising solutions that facilitate the travel journey from initial interest to final destination.
Previous Experience at TripAdvisor
Before joining Sojern, Chris Gregory Pasha worked at TripAdvisor as a Senior Principal Client Partner from 2013 to 2020. During his seven-year tenure in Dubai, he focused on developing client relationships and driving sales initiatives within the travel sector. His experience at TripAdvisor contributed to his extensive knowledge of the travel industry and enhanced his skills in client partnership and sales management.
Educational Background
Chris Gregory Pasha studied at the University of the West of England, where he pursued a degree in Economics, specifically in International Business Economics, from 2001 to 2006. Prior to that, he attended BHASVIC from 1999 to 2001, where he studied Business Studies, Theatre Studies, and Geography. His educational background has provided him with a solid foundation in economic principles and business strategies.
Career Path and Previous Roles
Chris Gregory Pasha has held various roles throughout his career, starting as a Sales Executive at Mash Media from 2003 to 2004. He then worked as a Consultant at WeAreAspire from 2006 to 2007. Following this, he served as AV Futures Sales Manager at BSkyB from 2007 to 2012 in London. He also worked as Digital Advertising Sales Manager at Abu Dhabi Media Company from 2012 to 2013. These positions have contributed to his comprehensive understanding of sales and advertising within different markets.
Expertise in Programmatic Advertising
Chris Gregory Pasha has over a decade of expertise in analyzing the complete traveler path to purchase. His specialization in data-driven programmatic advertising solutions has positioned him as a knowledgeable leader in the field. He focuses on leveraging data to enhance advertising strategies, ultimately driving engagement and conversions for travel-related businesses.