Christy Jobman
About Christy Jobman
Christy Jobman is a Senior Marketing Manager at Sojern, specializing in account-based marketing for global destinations. With a diverse background in marketing and communications, she has developed tailored strategies to address the unique challenges faced by Destination Marketing Organizations.
Current Role at Sojern
Christy Jobman serves as the Senior Marketing Manager for Global Destinations at Sojern, a position she has held since 2022. In this role, she focuses on account-based marketing, tailoring strategies to meet the specific needs of clients within the global destinations segment. Jobman leads partnerships and digital marketing strategies aimed at enhancing the success of destinations. Her work involves close collaboration with commercial and product organizations to ensure alignment between marketing strategies and product offerings.
Previous Experience at Sojern
Jobman has held multiple positions at Sojern, starting as a Sales Development Representative in 2018. She progressed to the role of Associate Sales Executive on the Tourism Team later that year. From 2021 to 2022, she served as Marketing Manager II before taking on her current role. During her tenure, she developed and executed a global event strategy to support Destination Marketing Organizations (DMOs) worldwide, showcasing her expertise in the tourism sector.
Education and Expertise
Jobman studied at the University of Nebraska at Omaha, where she earned a degree with a concentration in Public Relations and Advertising, alongside a minor in Psychology. Her educational background provides a foundation for her marketing strategies, particularly in understanding consumer behavior and communication. This knowledge is essential in her current focus on solving unique regional challenges for DMOs through tailored marketing strategies.
Professional Background
Before her current role, Jobman gained diverse experience in marketing and communications. She worked as a Communications Director on the Executive Board for the Public Relations Student Society of America from 2013 to 2014. Additionally, she held positions at Speedpro Imaging Omaha as a Marketing Specialist and at Farrell's eXtreme Bodyshaping, Inc. as an Instructor & 'Coaches Coach'. Her varied roles have contributed to her comprehensive understanding of marketing dynamics.
Leadership and Collaboration
In her current position, Jobman emphasizes leadership and collaboration. She works closely with various teams to align marketing efforts with organizational goals. Her ability to lead partnerships and develop digital marketing strategies is crucial for the success of the destination's segment at Sojern. This collaborative approach ensures that marketing initiatives are effectively integrated with product offerings.