Conor Tyrrell
About Conor Tyrrell
Conor Tyrrell is a Senior Product Marketing Manager at Sojern, where he has played a key role in integrating machine learning technology into digital advertising solutions. With a background in commerce and marketing, he has extensive experience in the travel industry and has worked in various roles since 2012.
Work at Sojern
Conor Tyrrell serves as the Senior Product Marketing Manager at Sojern, a role he has held since 2018. Based in Dubai, United Arab Emirates, he has played a significant role in integrating machine learning technology into digital advertising solutions. His work focuses on enhancing marketing strategies through the use of travel intent data, which helps optimize advertising efforts in the travel industry.
Education and Expertise
Conor Tyrrell holds a Bachelor's degree in Commerce from University College Dublin. He furthered his education by studying Marketing at the Digital Marketing Institute, completing his studies in 2018. His academic background provides a solid foundation for his expertise in digital advertising and marketing strategies within the travel sector.
Background in Market Research
Before joining Sojern, Conor Tyrrell worked as a Market Researcher at Kantar from 2012 to 2015 in Dublin, County Dublin, Ireland. This experience contributed to his understanding of market dynamics and consumer behavior, which he applies in his current role in product marketing.
Experience in the Travel Industry
Conor Tyrrell has extensive experience in the travel industry, particularly in the realm of digital advertising solutions. His focus on leveraging travel intent data allows him to develop effective marketing strategies that cater to the unique needs of the travel sector.