Dawn Briggs
About Dawn Briggs
Dawn Briggs serves as the Senior Director of Global Strategic Accounts at Sojern and has been a Board Member of HSMAI since 2024. With over 20 years of experience in digital advertising sales, she specializes in understanding client needs and providing tailored marketing solutions.
Current Role at HSMAI
Dawn Briggs serves as a Board Member for the Hospitality Sales and Marketing Association International (HSMAI) since 2024. In this role, she contributes to the organization's strategic direction and initiatives, leveraging her extensive experience in the hospitality and marketing sectors.
Work at Sojern
Dawn Briggs has been working as the Senior Director of Global Strategic Accounts at Sojern since 2022. In this position, she focuses on understanding client needs and recommending tailored marketing solutions that align with specific key performance indicators (KPIs) and brand awareness goals. Her role emphasizes building strong client relationships through effective communication and service.
Education and Expertise
Dawn Briggs holds a Bachelor of Arts in Economics from Union College, where she studied from 1991 to 1995. She also earned a Master’s degree in Library and Information Science from Syracuse University, completing her studies from 2001 to 2006. Her educational background supports her expertise in digital advertising sales and client relationship management.
Professional Background
Dawn Briggs has over 20 years of experience in digital advertising sales. Her career includes roles such as Senior Regional Sales Director at Sojern, VP of Sales at Modern Media Partners, and Regional Director of Advertising Solutions at TrustArc. She has worked in various capacities across multiple organizations, focusing on revenue growth and client base expansion.
Achievements in Client Relations
Dawn Briggs is recognized for her ability to provide impeccable customer service, which has helped her build and maintain strong client relationships over time. Her unique combination of strengths, including Empathy and Activator, guides her leadership approach and enhances her effectiveness in client interactions.