Irvin M.
About Irvin M.
Irvin M. is an experienced professional in account management with a strong background in digital marketing and analytics. He has worked for notable companies such as Google and Atlantis Resorts, and he advocates for the role of mobile technology in promoting digital inclusion in Africa.
Work at Sojern
Irvin M. has been working at Sojern in the Account Management role since 2020. His responsibilities include managing client accounts and developing strategies to enhance digital marketing performance. His experience in the field allows him to effectively address client needs and optimize campaign outcomes.
Previous Experience in Digital Marketing
Before joining Sojern, Irvin M. served as the Digital Marketing Performance Manager at Atlantis Resorts from 2015 to 2020 in the United Arab Emirates. He also held various roles in digital marketing, including Analytical Lead at Google from 2011 to 2015 in Johannesburg, South Africa, and Online PPC Campaign Manager at Clicks2Customers from 2007 to 2010 in Cape Town, South Africa.
Educational Background
Irvin M. has an extensive educational background in analytics and mathematics. He studied Business Analytics at the National University of Singapore, achieving a certification in Business Analytics for Strategic Decisions in 2021. He also holds a Master of Science in Business Analytics and Consultancy from Heriot-Watt University, which he is expected to complete in 2024. Additionally, he earned a Diploma in Legal Assistant/Paralegal from the University of Cape Town in 2015.
Advocacy and Interests
Irvin M. advocates for Pan Africanism and its influence on digital transformation across Africa. He is particularly interested in the future of mobile technology and its potential to foster digital inclusion for unconnected populations in the region. His passion for these topics reflects his commitment to leveraging technology for societal benefits.
Mathematics and Computer Science Studies
Irvin M. has a strong foundation in mathematics and computer science, having studied at the African Institute for Mathematical Sciences, where he completed the Advanced Mathematical Sciences Programme in 2006. He also holds a B.Sc. in Applied Mathematics and Electronics from North-West University, which he completed in 2005.