Laetitia Berthet
About Laetitia Berthet
Laetitia Berthet is a Senior Programmatic Account Manager at Sojern, specializing in programmatic campaigns across various formats. With a background in customer service and media management, she has a strong interest in technology, blockchain, and social media within the travel industry.
Work at Sojern
Laetitia Berthet has been employed at Sojern since 2021, currently holding the position of Senior Programmatic Account Manager. In this role, she specializes in managing programmatic campaigns across various formats, including display, native, and video. Her experience at Sojern builds on her previous role as Programmatic Account Manager from 2018 to 2021, where she developed her skills in programmatic advertising within the travel industry.
Education and Expertise
Laetitia Berthet studied at INSEEC Business School Paris, where she achieved a Master's degree in Communication Strategies & Media Planning from 2008 to 2011. Additionally, she completed an International Business diploma at ITG Robert Schuman from 2006 to 2008. Her educational background supports her expertise in managing social media campaigns and programmatic advertising, particularly in the travel sector.
Background
Laetitia Berthet has a diverse professional background, having worked in various roles across the media and advertising sectors. Prior to her current position at Sojern, she held positions at companies such as Omnicom Media Group France, HI MEDIA, and Lagardère Publicité. Her early career included a role as a Customer Service Specialist at London Drugs and an internship as a Quality Department Manager at Club Med.
Achievements
Throughout her career, Laetitia Berthet has demonstrated a strong interest in technology, particularly in blockchain and cryptocurrencies, including Bitcoin. Her professional journey reflects a commitment to integrating technology with media and advertising, contributing to her success in programmatic campaign management.