Laura Barker, Csm
About Laura Barker, Csm
Laura Barker is a Senior Art Director with extensive experience in digital marketing and graphic design. She has held various leadership roles in companies such as Sojern, XOTIC PC, and NRG Media, contributing to brand development and strategic marketing initiatives.
Current Role at Sojern
Laura Barker currently serves as a Senior Art Director at Sojern, a position she has held since 2021. In this role, she leads creative initiatives and oversees the design and implementation of marketing strategies. Her responsibilities include managing cross-functional teams to ensure that creative projects align with the company's strategic goals. Her contributions have been instrumental in enhancing the company's creative output and overall brand identity.
Previous Experience at Sojern
Prior to her current role, Laura worked at Sojern as an Art Director from 2018 to 2021. During this time, she played a key role in various projects, including proposing and implementing a new paid creative solution that contributed to the company's growth. She also automated creative refresh email reminders, which saved over 243 hours of internal team time and improved customer Net Promoter Scores (NPS). Additionally, she served as the acting product manager for creative services, overseeing project development and delivery.
Career Background in Marketing and Design
Laura Barker has a diverse background in marketing and design, having held various positions in the industry. She worked as the Chief Marketing Officer at XOTIC PC for one year and as the Digital Marketing Director at NRG Media for nine months. Her experience also includes roles as a Web Designer at Baxter Auto and as a Graphic Designer at multiple companies, including Speedway Motors, Inc. and Foundation Supportworks Inc. This extensive experience has equipped her with a strong foundation in both creative and strategic marketing.
Education and Qualifications
Laura Barker completed her high school education at Lincoln East High School, where she earned her High School Diploma. She furthered her education at the Creative Center, College of Art & Design, obtaining a Bachelor of Fine Arts degree in Graphic Design. Her educational background has provided her with the skills necessary to excel in her roles in marketing and design.
Contributions to Brand Development
Throughout her career, Laura has made significant contributions to brand development. Notably, she played a key role in the successful brand launch of Red945, demonstrating her expertise in brand identity and strategic marketing. Her ability to blend creative design with marketing strategy has been a hallmark of her professional journey.