Mark Hankinson
About Mark Hankinson
Mark Hankinson is a Senior Sales Manager at Sojern, specializing in multi-channel advertising campaigns on an AI-driven marketing platform for the travel industry. He leverages data insights to enhance partner performance and has a background in sales and business development across several prominent companies.
Work at Sojern
Mark Hankinson serves as a Senior Sales Manager at Sojern, where he focuses on increasing client revenue through multi-channel advertising campaigns. He leverages Sojern's AI-driven traveler marketing platform to deliver data-backed insights and recommendations that enhance partner performance and investment. His role involves collaborating with clients to develop effective advertising strategies that align with their business objectives.
Previous Experience
Prior to his current position at Sojern, Mark Hankinson held several roles in the advertising and business development sectors. He worked at CBS Corporation as an Account Executive from 2011 to 2013 in Dallas. He then joined Expedia Group as a Senior Business Development Manager from 2015 to 2020, where he contributed to business growth in the travel sector. Most recently, he was an Advertising Senior Account Manager at Groupon from 2021 to 2023.
Education and Expertise
Mark Hankinson earned a Bachelor of Business Administration (BBA) degree with a focus on Marketing from the University of Oklahoma. His educational background supports his expertise in selling AI-powered SaaS solutions tailored for the travel industry. He employs a consultative sales approach, which allows him to effectively engage with C-level executives and key stakeholders.
Sales Strategy and Approach
In his role as a Senior Sales Manager, Mark utilizes a consultative sales approach to develop advertising strategies. This method enables him to understand client needs and tailor solutions that drive revenue growth. His focus on data-backed insights ensures that his recommendations are grounded in measurable performance metrics, enhancing the overall effectiveness of advertising campaigns.