Michela Gusso
About Michela Gusso
Michela Gusso is an Account Manager with a strong background in digital marketing and tourism. She has held various roles in notable organizations, contributing to successful marketing strategies and project management in the tourism sector.
Current Role at Sojern
Michela Gusso currently serves as an Account Manager at Sojern, a position she has held since 2021 in London, England. In this role, she is responsible for managing client accounts and developing strategies to enhance customer engagement and satisfaction. Her experience in the travel and tourism sector informs her approach to account management, allowing her to tailor solutions that meet the unique needs of her clients.
Previous Experience in Digital Marketing
Prior to her current role, Michela Gusso worked as a Digital Marketing Executive at Port Lympne Hotel and Reserve & Howletts Wild Animal Park from 2020 to 2021. She also held the position of Knowledge and Insights Executive at Digital Tourism Think Tank from 2018 to 2020, where she contributed to research and insights in the tourism industry. Her earlier experience includes a role as a Social Media Manager at Fred Jerbis in 2018, where she played a significant role in enhancing the company's social media presence.
Educational Background
Michela Gusso earned a Master of Arts (MA) in Economics and Communications with a major in International Tourism from Università della Svizzera Italiana (USI), studying from 2013 to 2016. She also holds a Bachelor of Arts (BA) in Public Relations from Università degli Studi di Udine, which she completed from 2008 to 2012. Her educational journey began with a Language High School Diploma from Licei Sperimentali G.A. Pujati, achieved between 2002 and 2007.
Achievements in Tourism and Marketing
Michela Gusso has made notable contributions to the tourism sector, including a significant impact on VisitEurope.com's social media strategy, where she increased Instagram connections by 50% and Twitter engagement by 80% within a year. She played a key role in creating a travel package that won first prize at the 'Responsible Tourism Awards' during Italy's World Tourism Expo in 2016. Additionally, she organized a design thinking workshop focused on destination marketing, engaging 50 participants.
Diverse Work Experience
Michela Gusso has a diverse work history that includes roles in various organizations across Europe. She served as a Deputy Manager at NH Hotel Group for one month in 2014, and as a Product Development, Sales, and Marketing professional at Bluewago from 2015 to 2016. Her experience also includes a position as a Project Manager at Regione Veneto in 2018 and an internship in Public Relations at Gran Hotel Atlantis Bahía Real in 2011.