Mitchell Sanford
About Mitchell Sanford
Mitchell Sanford serves as the Director of Audience Data Strategy & Partner Development at Sojern, where he has worked since 2013. He manages strategic data partnerships for programmatic advertising and collaborates with various teams to enhance audience performance insights.
Work at Sojern
Mitchell Sanford has served as the Director of Audience Data Strategy & Partner Development at Sojern since 2013. In this role, he ensures that proper data signals are transmitted through site tags by developing a comprehensive understanding of client site structures. He manages a portfolio of strategic data partners in the Americas, focusing on programmatic advertising. Sanford collaborates with Analysts, Product, and Insights teams to assess audience performance and generate actionable insights. He leads partner activations by coordinating deliverables from various teams, including Engineering, Technical Operations, and Legal.
Education and Expertise
Mitchell Sanford holds a Bachelor of Business Administration (BBA) in Marketing from the University of Nebraska at Omaha, where he studied from 2009 to 2013. He also earned a Bachelor of Business Administration (BBA) in Alpine Tourism from MCI | The Entrepreneurial School®. His educational background equips him with expertise in both marketing strategies and business management, which he applies in his current role at Sojern.
Background
Before joining Sojern, Mitchell Sanford worked as an Assistant Coach at Premier Gymnastics from 2005 to 2009. This role involved coaching and mentoring young athletes, contributing to his leadership skills. In 2011, he gained experience as an Investor Services Intern at TD for two months. His professional journey reflects a blend of coaching, business acumen, and data strategy.
Achievements
During his tenure at Sojern, Mitchell Sanford has played a significant role in developing audience data strategies and managing partnerships. His work in programmatic advertising has contributed to the company's success in leveraging data for improved audience engagement. Sanford's collaborative efforts with various teams have led to the successful activation of strategic partnerships.