Richard Black
About Richard Black
Richard Black serves as the Global Vice President of Destinations at Sojern, bringing over 25 years of experience in sales within the technology and travel industries. He has a background that includes significant roles at TripAdvisor and TechTarget, and he is recognized for his contributions to destination marketing discussions.
Current Role at Sojern
Richard Black serves as the Global Vice President, Destinations at Sojern, a position he has held since 2024. In this role, he focuses on enhancing destination marketing strategies and leveraging digital media to drive engagement. His responsibilities include overseeing global initiatives and collaborating with various stakeholders to optimize advertising solutions for destinations.
Previous Experience at Sojern
Before his current role, Richard Black worked at Sojern as the Vice President of Advertising Sales, US, from 2015 to 2022. During this period, he was instrumental in developing advertising strategies tailored for the travel industry. He also held the position of Vice President, Destinations from 2022 to 2024, where he contributed to the company's growth in destination marketing.
Career Background in Sales
Richard Black has over 25 years of sales experience in the technology and travel sectors. He began his career in high-tech media, working at IDG - Network World Inc. as Director of Sales from 1995 to 2004. He then transitioned to TechTarget, where he served as Head of Major Accounts from 2004 to 2006, before joining TripAdvisor.
Education and Qualifications
Richard Black earned his bachelor's degree in Advertising with a minor in Marketing from The University of Georgia, achieving an ABJ since 1991. His educational background has equipped him with the knowledge and skills necessary for a successful career in advertising and marketing.
Contributions to Industry Publications
Richard Black has contributed to industry discussions through articles in PhocusWire, focusing on destination marketing and the influence of social and search platforms. He also authored a guest post on The Travel Vertical, providing insights on attribution for Destination Marketing Organizations (DMOs), showcasing his expertise in the field.