Richard Cottrell
About Richard Cottrell
Richard Cottrell serves as the Director of SMB Sales for Europe at Sojern, where he has worked since 2018. He has a background in sales leadership across various companies and holds an MBA from ENEB.
Current Role at Sojern
Richard Cottrell serves as the Director of SMB Sales for Europe at Sojern, a position he has held since 2018. In this role, he is responsible for driving revenue growth from small and medium-sized hotel chains, major independent hoteliers, and tours and attraction organizations. His market remit encompasses a wide range of countries, including the UK & Ireland, France, Spain, Portugal, Italy, Benelux, Germany, Austria, Switzerland, Nordics, Croatia, and Turkey. Cottrell is also part of the European leadership team, focusing on coaching and mentoring Business Development Representatives (BDRs) and sales teams.
Previous Experience at Exoclick
Before joining Sojern, Richard Cottrell worked at Exoclick as the Director of Global Sales Operations from 2014 to 2016. His tenure at Exoclick took place in the Barcelona Area, Spain, where he contributed to the company's sales strategies and operational efficiency. This role followed his position at Softonic, where he served as the UKIE Regional Sales Director for one year.
Experience at Softonic
Richard Cottrell was the UKIE Regional Sales Director at Softonic from 2013 to 2014. During this year-long period in the Barcelona Area, Spain, he focused on regional sales initiatives and strategies to enhance the company's market presence.
Educational Background
Richard Cottrell studied at Durham University, where he earned a BA(Hons) in European Studies and Spanish from 1998 to 2002. He later attended ENEB - Escuela de Negocios Europea de Barcelona, achieving a Master of Business Administration (MBA) in Administración y Dirección de Empresas y Dirección Comercial y Marketing from 2020 to 2022. Additionally, he completed his A levels at Worth Abbey School from 1990 to 1998.
Role at Private Media Group
Earlier in his career, Richard Cottrell worked at Private Media Group as an Affiliate Program Manager from 2004 to 2005. This role involved managing affiliate relationships and contributing to the company's marketing efforts.