Roger Miro

Program Specialist, Strategic Accounts And Partnerships Emea & Apac @ Sojern

About Roger Miro

Roger Miro is a Program Specialist for Strategic Accounts and Partnerships at Sojern, focusing on the EMEA and APAC regions. With extensive experience in the travel and hospitality sectors, he has held various roles in companies such as Trip.com, Hotelbeds, and Agoda, demonstrating a strong ability to enhance marketing performance and customer engagement.

Current Role at Sojern

Roger Miro serves as a Program Specialist for Strategic Accounts and Partnerships in the EMEA and APAC regions at Sojern. He has been in this role since 2021, working from London, England. In this position, he leads initiatives aimed at delivering high levels of ROI across various marketing channels. His focus on strategic partnerships enhances Sojern's capabilities in the travel and hospitality sectors.

Previous Experience at Trip.com

Prior to his current role, Roger worked as a Senior Market Manager for the UK and Nordics at Trip.com from 2019 to 2020. His responsibilities included managing market strategies and optimizing performance in the competitive travel landscape. This experience contributed to his understanding of market dynamics in the travel industry.

Background in Hospitality and Travel

Roger Miro has extensive experience in the hospitality and travel sectors. He held various positions at Hotelbeds, including Yield Manager for Spanish Cities and Product Executive for the UK. His roles involved managing bookings, optimizing revenue, and enhancing customer engagement. He also worked at H10 Hotels as a Revenue and Reservations Manager, where he developed skills in pricing strategies and customer service.

Educational Qualifications

Roger studied at Universitat Autònoma de Barcelona, where he earned a Bachelor's Degree in Tourism from 2001 to 2004. He also attended Lewisham College for a year from 2011 to 2012. His educational background provides a solid foundation for his career in the travel and hospitality sectors.

Certifications and Skills

Roger is a Certified Digital Marketing Professional with expertise in e-commerce. He possesses a strong entrepreneurial spirit and a proven track record of improving marketing performance and customer engagement. His skills include building partnerships within the travel and hospitality sectors, which have been instrumental in his career progression.

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