Sacha Lien
About Sacha Lien
Sacha Lien serves as the Director of New Initiatives at Sojern, bringing 17 years of experience in site development and online advertising. Previously, Lien held various leadership roles at companies such as CBS Interactive and Federated Media Publishing.
Current Role at Sojern
Sacha Lien serves as the Director of New Initiatives at Sojern, a position held since 2019. In this role, Lien focuses on developing solutions for travel customers worldwide, emphasizing the launch of innovative initiatives that address customer needs. The position leverages Lien's extensive experience in site development and online advertising to create effective strategies that enhance customer engagement and satisfaction.
Previous Experience in Product Management
Before joining Sojern, Sacha Lien held several key positions in product management. Lien worked at CBS Interactive as Senior Director of Product Management from 2014 to 2016, and previously as Director of Product from 2011 to 2014. Lien's experience also includes a role as Director of Product Management at Federated Media Publishing, Inc. from 2008 to 2011, where Lien contributed to the development of product strategies and management.
Background in Online Advertising
Sacha Lien has a strong background in online advertising, with 17 years of experience in the field. This includes roles such as Director of Ad Products at Jumpstart Automotive Group from 2016 to 2019 and Senior Manager of Product Marketing at CNET Networks from 2003 to 2008. Lien's career began as an Account Executive at Sina.com in 2002, providing a foundation in client relations and advertising strategies.
Educational Background
Sacha Lien completed high school at the United World College of South East Asia. Lien later attended Boston College, where a Bachelor of Arts degree in History was achieved. This educational background has contributed to Lien's analytical and strategic thinking skills, which are essential in the fields of product management and online advertising.
Leadership and Problem-Solving Skills
Sacha Lien combines leadership, vision, and organizational skills to effectively launch site features and high-value advertising programs. Lien focuses on problem-solving for travel customers globally, utilizing a strategic approach to develop initiatives that meet market demands and enhance user experience.