Anna Guasch Santoma
About Anna Guasch Santoma
Anna Guasch Santoma serves as the Head of Marketing and Growth at SolarMente and has held various marketing leadership roles across multiple companies, including Cabify and Unilever. She has a strong educational background in business and digital marketing, complemented by her experience in launching HRScience.
Current Role at SolarMente
Anna Guasch Santoma serves as the Head of Marketing and Growth at SolarMente since 2023. In this role, she focuses on developing and implementing marketing strategies to enhance the company's growth trajectory. Her position is based in Barcelona, Cataluña, and operates in a hybrid work environment.
Previous Experience at Cabify
Anna held the position of Head of Global Drivers Marketing at Cabify for seven months in 2018. During her tenure, she was responsible for marketing strategies aimed at driver engagement and growth in the Madrid area. She also served as the Drivers Growth Marketing Manager at Cabify from 2017 to 2018, where she contributed to the company's marketing initiatives.
Education and Expertise
Anna studied at Esade, where she earned a Degree and Master in Business Administration, achieving LIC&MBA from 2001 to 2006. She furthered her education at ISDI, obtaining a Máster in Internet Business (MIB) from 2015 to 2016. Additionally, she completed a Growth Hacking course at GrowthHackingCourse.io in 2018, enhancing her expertise in digital marketing strategies.
Entrepreneurial Ventures and Advisory Roles
Anna co-founded UNOVA Clinica Dental, where she served as CMO and Marketing Director from 2018 to 2021. In this role, she significantly improved dental health services, impacting over 1,000 patients in the first year. Currently, she works as an Advisor at HRScience, a position she has held since 2022, focusing on the Human Resources market and collaborating with Jordi Roig on launching HRScience.
Notable Achievements in Marketing
Throughout her career, Anna has led various marketing initiatives that resulted in measurable improvements. For instance, she reviewed and led a luxury dress rental e-commerce project, achieving a conversion rate increase of over 5%. Additionally, during her time at Unilever, she implemented a new BI tool, QlikView, which improved data access and decision-making processes.