Iivari Airaksinen
About Iivari Airaksinen
Iivari Airaksinen is a Business Designer and Director at Solita, where he has worked since 2020. He has extensive experience in customer relationship management and business strategy design, having previously held roles at Vantaan Energia Oy, Palmu, and S-Pankki Oy.
Work at Solita
Iivari Airaksinen has been employed at Solita as a Business Designer & Director since 2020. In this role, he has led sales and marketing operations within the Design & Strategy unit. His responsibilities include developing business strategies and service models that prioritize customer understanding and co-design. Additionally, he is a member of the Design & Strategy Leadership Team, contributing to the strategic direction of the unit. His work emphasizes an omnichannel approach, integrating various channels such as digital, face-to-face, and call center interactions.
Previous Experience
Before joining Solita, Iivari Airaksinen worked at Palmu as a Service Business Designer & Design Lead from 2016 to 2020. Prior to that, he served as a Customer Relationship Manager for Vantaan Energia Oy from 2014 to 2016, focusing on business-to-consumer relationships. His earlier experience includes a role as Planning Manager & Liaison Officer at S-Pankki Oy from 2011 to 2014. Throughout his career, he has collaborated with a diverse range of clients, including leading Finnish B2C and B2B brands as well as public sector organizations.
Education and Expertise
Iivari Airaksinen studied at Helsingin yliopisto, where he focused on political history, communications, and management. He completed his studies in 2009, earning a Master of Social Sciences. His educational background supports his expertise in designing business strategies and service models. He is recognized for his ability to integrate customer insights into the design process, advocating for co-design principles that enhance user experiences.
Leadership and Advocacy
In his current role at Solita, Iivari Airaksinen is an advocate for an omnichannel approach in design. He emphasizes the importance of integrating multiple channels to create cohesive customer experiences. His leadership position within the Design & Strategy Leadership Team allows him to influence the strategic direction of design initiatives, ensuring that they align with customer needs and market trends.