Maiju Samberg
About Maiju Samberg
Maiju Samberg is a Principal Service Designer at Solita, where she has worked since 2019 in the Berlin Area, Germany. With a background in psychology and extensive experience in service design and customer experience management, she focuses on strategic design and evidence-based methodologies.
Work at Solita
Maiju Samberg has served as Principal Service Designer at Solita since 2019. Based in the Berlin Area, Germany, she has contributed to the company's Central European operations as one of four designers. Her role involves a strategic and systematic approach to developing business iteratively in collaboration with customers. She values the autonomy in her work and appreciates the flexibility offered by Solita, which allows her to rethink her role and support the development of her colleagues.
Previous Experience
Prior to her current position, Maiju Samberg held various roles that contributed to her expertise in service design and customer experience. She worked as a CX Manager at OUTFITTERY from 2016 to 2019, where she focused on enhancing customer interactions. Before that, she was a Service Designer at Palmu Inc. from 2010 to 2016. Her earlier experience includes roles as a Research Analyst at Kuulas/Taivas and as a Research Assistant at TNS Gallup, among others.
Education and Expertise
Maiju Samberg earned her Master's degree in Psychology from the University of Helsinki, where she studied from 2000 to 2008. Her educational background supports her expertise in strategic design and strategy sprints. She specializes in combining data-driven business approaches with design thinking to create innovative solutions. Her work is characterized by a participatory and evidence-based mindset, as well as a hypotheses-driven development approach.
Background
Maiju Samberg began her career in research roles, including positions as a Research Assistant at the University of Helsinki and TNS Gallup. She also briefly worked as a Psychologist (amanuensis) at HUS in 2005. Her diverse background in research and psychology has informed her approach to service design, emphasizing the importance of understanding user needs and behaviors.
Professional Philosophy
Maiju Samberg employs a strategic and iterative approach to service design, focusing on collaboration with customers. She emphasizes the importance of a hypotheses-driven development process in her projects. Her commitment to rethinking her role and developing those around her reflects her dedication to fostering a supportive and innovative work environment.