Yunhui Zhou
About Yunhui Zhou
Yunhui Zhou is a Senior Marketing Operations Analyst currently working at Solita in Helsinki, Finland. With a background in digital marketing and data science, Zhou has held various roles in marketing operations and automation across multiple companies, including Huawei and RecRight.
Current Role at Solita
Yunhui Zhou serves as a Senior Marketing Operations Analyst at Solita, a position he has held since 2023. In this role, he focuses on optimizing marketing operations and implementing effective strategies to enhance overall performance. His expertise includes marketing automation and data analysis, which are essential for driving successful marketing campaigns.
Previous Experience at Huawei
Prior to his current role, Yunhui Zhou worked at Huawei as an AppGallery EU Operation Specialist in 2020. His tenure lasted for six months in Helsinki, where he contributed to the operations of the AppGallery in the European market. This experience provided him with insights into international marketing strategies and operations.
Career Progression at Solita
Yunhui Zhou has had a progressive career at Solita, where he initially joined as a Marketing Automation Specialist from 2020 to 2021. He then advanced to the role of Marketing Automation & SEO Specialist, serving from 2021 to 2023. His work involved developing marketing strategies and enhancing SEO practices, which laid the groundwork for his current position.
Educational Background
Yunhui Zhou has a strong educational foundation in technology and management. He earned a Master's degree in Data Science from the University of Helsinki from 2020 to 2022. Prior to that, he completed a Master's degree in Computer Science at the University of Oulu from 2015 to 2017. Additionally, he holds a Bachelor's degree in Management Information Systems and Services from Jiangxi University of Finance and Economics, obtained from 2011 to 2015.
Skills and Expertise
Yunhui Zhou possesses a diverse skill set that includes expertise in conversion rate optimization through A/B and Multivariate Testing. He is proficient in data visualization tools such as Google Analytics, Google Tag Manager, and Data Studio. His graphic design skills, particularly in banner design, complement his marketing capabilities. He specializes in implementing marketing methodologies like Inbound Marketing and Account-based Marketing.