Chris Johnson
About Chris Johnson
Chris Johnson serves as the Sr. Director of Brand Marketing at Solo Stove, where he has significantly enhanced brand awareness and revenue through various successful marketing campaigns and product launches. His previous roles at Solo Stove and other companies have equipped him with extensive experience in creative production and brand management.
Current Role at Solo Stove
Chris Johnson serves as the Senior Director of Brand Marketing at Solo Stove, a position he has held since 2022. In this role, he is responsible for overseeing brand strategy and marketing initiatives. His leadership has contributed to significant increases in brand awareness and revenue growth. Johnson has successfully executed over 30 product launches in 2023, generating over $20 million in revenue.
Previous Experience at Solo Stove
Chris Johnson has held multiple positions at Solo Stove prior to his current role. He worked as a Creative Specialist from 2019 to 2020, followed by roles as Art Director from 2020 to 2021, Brand Manager in 2021, and Creative Director from 2021 to 2022. His diverse experience within the company has allowed him to develop a comprehensive understanding of brand marketing and product development.
Experience at Mercury Radio Arts, Inc.
Before joining Solo Stove, Chris Johnson worked at Mercury Radio Arts, Inc. as a Creative Producer & Editor from 2017 to 2019. He also served as a Sales Producer from 2015 to 2017. His time at Mercury Radio Arts provided him with valuable skills in creative production and sales, enhancing his marketing expertise.
Education and Expertise
Chris Johnson studied Telecommunications at Ball State University, where he earned a Bachelor of Arts (BA) degree from 2008 to 2012. His educational background has equipped him with the knowledge and skills necessary for a successful career in brand marketing and communications.
Marketing Achievements
Chris Johnson has achieved notable successes in brand marketing. He increased unaided brand awareness by 150% from May 2022 to December 2023. He led the Snoop Goes Smokeless campaign, which garnered over 7 billion impressions. Additionally, he initiated a partnership with the Walt Disney Company, resulting in a limited edition product offering and a national commercial.