Michael Rigert
About Michael Rigert
Michael Rigert is a content writer with extensive experience in digital and social media content creation. He has held positions at various organizations, including Priority Dispatch, MasterControl, and Solutionreach, Inc., focusing on generating leads for health-related brands.
Work at Solutionreach
Michael Rigert has been employed at Solutionreach, Inc. as a Content Writer since 2020. In this role, he focuses on creating content aimed at driving new leads for the SR Health brand. His target audience includes hospitals, health systems, and medical practices. Rigert works to enhance brand awareness and position SR Health as an industry thought-leader.
Previous Experience in Content Creation
Prior to his current position, Rigert worked at MasterControl as a Content Marketing Specialist from 2017 to 2020. He was responsible for implementing improvements to the company's prospect blog, which resulted in a significant increase in subscribers, reaching nearly 210,000. Additionally, he averaged 25,000 clicks per month on the blog, generating hundreds of leads. Rigert also held the position of Digital & Social Media Content Editor/Editorial Team Lead at Priority Dispatch from 2013 to 2017.
Educational Background
Michael Rigert studied at Brigham Young University from 1992 to 1998, where he achieved a degree in Political Science with a focus on International Relations. He also attended Boise State University for 11 months in 1995, where he took electives but did not achieve a degree. Additionally, he studied general education at BYU-Idaho for one year from 1988 to 1989.
Career Development in Writing and Communications
Rigert has a diverse background in writing and communications. He worked as a Reporter/Editor at The Daily Herald from 2005 to 2010 and served as Communications Manager in University Marketing & Communications at Utah Valley University from 2010 to 2013. His early career included roles as a Staff Writer/Reporter at Tooele Transcript-Bulletin and as an Editorial Assistant/Copywriter at Neways International.
Content Marketing Achievements
Throughout his career, Michael Rigert has created various content assets, including white papers and e-books, specifically for Account-Based Marketing (ABM) and SEO campaigns. These initiatives resulted in hundreds of qualified leads, showcasing his effectiveness in content marketing and lead generation.