Taylor Hastings, MBA
About Taylor Hastings, MBA
Taylor Hastings is the Director of Demand Generation Marketing at Solutions by Text, where they have worked since 2022. They have a background in marketing management and hold an MBA from Arcadia University.
Work at Solutions by Text
Taylor Hastings serves as the Director of Demand Generation Marketing at Solutions by Text, a position held since 2022. In this role, Hastings focuses on developing and executing marketing strategies aimed at increasing demand and engagement. Under their leadership, the company has seen significant improvements in pipeline generation and closure rates.
Previous Experience in Marketing
Prior to joining Solutions by Text, Hastings worked at Wise Systems, Inc. as the Senior Marketing Manager and Head of Demand Generation from 2021 to 2022. They also held various roles at Billtrust, including Program Marketing Manager and Associate Solutions Marketing Manager, from 2018 to 2021. Their experience encompasses conducting Total Addressable Market (TAM) and Serviceable Available Market (SAM) research to inform go-to-market strategies.
Education and Expertise
Hastings holds a Master of Business Administration (MBA) from Arcadia University, where they studied International Business from 2016 to 2018. They also earned a Bachelor’s Degree in International Business from City, University of London in 2015. Additionally, Hastings completed a Bachelor of Arts (B.A.) in International Business and Culture at Arcadia University from 2013 to 2016.
Achievements in Marketing
During their tenure at Solutions by Text, Hastings achieved a twofold increase in pipeline generation and closure from 2022 to 2023 through targeted demand generation and Account-Based Marketing (ABM) campaigns. They also implemented a comprehensive marketing team playbook, which included reporting workflow processes and sales development representative (SDR) messaging frameworks.
Involvement with HYPCCCYCL
Since 2022, Hastings has been a member of HYPCCCYCL, contributing to initiatives that align with their marketing expertise and professional interests. This involvement reflects their commitment to staying engaged in the marketing community and exploring innovative strategies.